Land of Majestic Beauty


to La Guajira

In an unrivalled panoramic view, stands out in the grand Caribbean sea the peninsula of La Guajira, northern end of Colombia and South America, surrounded by beautiful and calm blue waters and decorated with the immense colourful of the wayúu handicrafts, ethnic population inhabiting these exotic lands.

La Guajira, exotic land known for its semi desertic landscape of great dimensions, exotic vegetation, solitary beaches of warm water, immense sand dunes, formidable mountain ranges and hills; this land attracts the most curious souls from around the globe offering unprecedented experiences. 


and Traditions

The environmental and ethnic elements have created the unique identity of this territory. Home of emblematic transcendental expressions of Colombia, such as the Vallenato music, the legacy of Francisco el Hombre, the magic realism of the author Garcia Marquez, and the National Armed Forces' tradition influenced by the heroic act of admiral Padilla.



The wayúu produce the most famous handicrafts of La Guajira. Its colourful and beautifully designed fabrics are items that, apart from decorative, from part of the daily accessories of their creators. Cloak dresses, mochilas, straw hats and bags, and chinchorros enrich their artisanal inventory.

The Wayuu handicrafts are characterised by happy tones and vivid colors. The striking shades that the natives imprint to their crafts reflect the artistic nature of the women that, from an early age, learn their tasks in the ''Encierro'' where they say that ''to be women is to know how to weave''.


for the Traveller

More and more people move off the tracks of traditional tourism and head into the natural parks, civil society reserves, and communal areas, all spaces to conserve.

In the hands of the visitors lies the achievement of eco-tourism as an alternative for traveling in a respectful manner towards the culture and environmental treasures of this place. The ethical traveller must be profoundly aware of the limits above all by respecting his surroundings, learning about the environment, and enjoying and visiting the wonderful secrets that this land has to offer.

As the visitors flux to this natural spaces grow, the negative environmental impacts and therefore on the scenic beauty are evident if there is not an strategic plan for the care and adequate handling of the surrounding.

Seven basic principles

Tourists will find in these principles a guide that, along with reason and willingness to act ethically, permit a sustainable development.

  • Prepare and plan in advance.
  • Travel and camp over durable surfaces.
  • Adequately dispose your waste.
  • Leave what you find.
  • Minimise the use and impact of bonfires.
  • Respect the wildlife.
  • Be considerate with other tourists and local inhabitants.

These 7 principles are the fundamentals from which you can start the practice of ethical and responsible tourism.